Newsletter

Newsletter

Jeden z neúčinnějších marketingových nástrojů je newsletter. Newsletter je přímo napojený na adresář a katalog zboží. Novinky v podobě newsletteru jsou koncipovány tak, aby bylo možné vytvořit stylový e-mail během několika málo minut a provést rozeslání vybraným zákazníkům.

Newslettery vytvoříte pomocí univerzálního košíku, do kterého vložíte zboží. Takto vybrané zboží pomocí jednoho tlačítka vložíte do newsletteru a pomocí dalšího tlačítka rozešle. E-mail je možné poslat i neregistrovaným uživatelů systému. Všechny newslettery se v systému evidují tak, aby si zákazník mohl příslušné newslettery kdykoliv vyvolat zpětně a prohlédnut si je v případě, že se mu u e-mailového klienta nezobrazí korektně.

Rozesílání e-mailů probíhá se zpožděním, aby nemohlo dojít k přehlcení na straně příjmových serverů. Tímto způsobem je  možné rozeslat newslettery i na velké množství zákazníků.

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